Case Study: The Cable & Telecommunications Association for Marketing (CTAM)

CTAM is a non-profit professional association dedicated to helping the cable television business grow. One of their initiatives involved promoting Movies on Demand to Baby Boomers, especially films targeted specifically at the 50+ audience.

What We Did:

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  • Developed Movies on Demand campaign for CTAM tied into AARP’s nationally syndicated Movies for Grownups radio feature
  • Negotiated deal on behalf of AARP
  • Acted as content liaison between the parties
  • Arranged for distribution of sponsored content across the AARP Radio Network
     

Result:  


  • AARP’s Movies for Grownups, sponsored by CTAM, began airing on the AARP Radio Network in the Fall of 2011. Click Here to Listen
  • The content is available at AARP.org and as a podcast