Case Study: Money Pit Media/This Old House

This Old House wanted to add a radio component to its successful television franchise. It was also clear that MMG client The Money Pit would benefit from the partnership, both financially and in terms of branding.

What We Did:

  • Negotiated a deal with This Old House for Money Pit Media to produce and distribute co-branded features to air on the Money Pit nationally syndicated radio program
  • Arranged to have podcasts of this content featured on the This Old House website
  • Worked with Money Pit Media and This Old House to create co-branded sales and marketing opportunities


Result:

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  • This Old House host Kevin O’Connor, as well as other experts from the show, appear in weekly features on the Money Pit radio show
  • Sponsorship of these features is sold by both This Old House and Money Pit Media
  • The Money Pit radio show broadcasts live on location on the final day of shooting for each TOH season project

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