AARP Radio
Targeted Lifestyle Radio Content
What is the AARP Radio Network?
- Hundreds of stations across the country with a high concentration of 50+ listeners
- Formats include News/Talk, Country, Classic Rock, and Classic Hits
- Attracts baby boomer and older listeners, and provides the optimal environment for AARP's content and messaging from our sponsors.
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Aligns your message with one of the nation’s most trusted brands
Extends your media mix
Reaches a targeted 50+ audience
Embeds messaging within custom content
Offers category exclusivity
Provides flexible content and distribution
Adds affordable broadcast to your media plan
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Ad Messaging Format
Advertisers’ messages are embedded within relevant AARP content. Benefit from a connection to the AARP brand.
Custom Messaging
- Custom AARP branded content focusing on the sponsor’s category (Health, Finance, Travel, etc.)
- AARP Radio can provide a spokesperson on sponsor’s behalf, such as a notable expert or celebrity.
- AARP Radio offers full production, including script development and recording.
Custom Distribution
- Based on sponsor’s objectives, AARP Radio will customize distribution by geographic regions (network radio copy splits), and specific stations,(local, regional spot markets).
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Note All radio sponsorship packages are customized based on sponsor’s objectives, timing and budget.
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